RING AUTOMOTIVE LTD
According to the AA, a flat battery was the most common breakdown attended in 2008 with over 535,500 call outs. Ring Automotive asked HJC Design to develop a new range of battery chargers with a distinctive family identity, offering them a clear brand presence in a crowded market place.
For the majority of motorists, opening the bonnet and diagnosing car problems can be a daunting task. To avoid a poor user experience, it was a necessity that the entire range had an uncomplicated approach to battery maintenance.
Family of Products
The new chargers unite striking aesthetics with clear and intuitive features. The styling is bold and individual, reflecting the traits of an innovative, advanced product.
The design language has been applied attractively throughout the product range via aspects such as material, colour scheme, silhouette, texture and button layout, presenting Ring with an unmistakable family of products.
The IP65 rated injection moulded ABS casing is perfect for a tough working environment. In order to engage users of all abilities, the range features an automatic test function where it can establish exactly what action is needed with minimum user input. A polycarbonate overlay with bold 7 segment displays gives a reassuring user interface with buttons arranged in a clear, logical order.