PRODUCT DESIGN YORKSHIRE
HJC Design were set the task of designing a unique taxi service vehicle, used for providing individual transport throughout Prague, capital city of the Czech Republic.
The overall styling is inspired by Prague’s vintage tram network, with design details having evolved from the period aesthetics which characterise Prague’s rich heritage and architecture.
The front grill and sculptured external form symbolise the unique styling found on vintage 1950’s trams, with the wheels concealed to give the appearance of floating transport. The red and white colour scheme and blue LED’s are used to represent the colours of the Czech Republic flag.
The internal form follows the curvature of the Vltava River, with the seating area inspired by the traditional slatted benches featured in the original tram network. Each bench consists of eighteen wooden and leather stripes engraved with Prague’s most historical figures.
An augmented reality display is integrated into all parts of the journey, with users able to interact through a central console inspired by the floral ceiling of Prague’s Great Hall. The glass roof surround offers tourist’s a panoramic vista to interact with Prague’s celebrated architecture.
Each headlight features one hundred blue LED’s, each representing one of the original spires from the “City of a Hundred Spires”. Eighteen blue high intensity LEDs form the rear taillights, which flow and wrap around the bodywork to represent each of Prague’s eighteen rivers.