Darts specialist Keyglory Ltd asked HJC Design to modernise their entire gaming portfolio through the creation of a professional family of products. It was essential the new range streamlined the supply chain and reduced the number of assembly components.
KeyGlory are a leading manufacturer and distributor of darts and bingo scoring equipment, with clients across Europe and America. In 2005, low quality Far East imports were reducing KeyGlory’s sales despite the market experiencing rapid growth from Sky TV’s extensive darts coverage.
Keyglory asked HJC to modernise their range of products by increasing functionality and style whilst reducing assembly & manufacturing costs. The brief demanded the creation of a professional family of products, whilst also phasing out old technologies and processes.
Design for Manufacture
After analysing the production facilities available at KeyGlory, HJC centred design concepts around snap fit plastic parts with intuitive assembly techniques.
Ergonomic research provided the optimum button size and location for all gaming variants, with curvaceous styling features leading the eye towards the key interface areas. Where 25 individual moulded buttons were previously used, HJC replaced these with a single universal silicone keypad which featured tear off strips for extra languages and game features. Concave LED lenses were utilized to maximise the viewing angle for all displays, giving clear and bright instruction to referees and players.
HJC were able to generate a saving of over 60% on assembly costs compared to KeyGlory’s existing product line. This dramatic saving gave KeyGlory the opportunity to penetrate the European gaming market, resulting in new market orders increasing by 30%.
HJC continue to support KeyGlory by overseeing manufacture, providing promotional materials, instructions and packaging designs for major catalogue stores and online retail outlets.